Many web sites have more than one target audience, and each target audience may use slightly different language when looking for a product or service like yours. For example, a health-related site might wish to attract both medical professionals as well as consumers, so this site would want to employ technical terms, as well as more commonly used terms.
We combine solid search engine optimisation techniques with correct submissions to the major search engines in order to help our clients achieve their search engine placement goals. Because the needs and goals of each business and organization differ and because no two websites are exactly alike, we develop a customized promotion program for each client. We follow our initial promotion strategies with a thorough, continuing position maintenance program.
Pre-optimisation analysis
During Pre-optimisation analysis, we will study your website architecture, target audience, and the competition to understand the turf we are entering in. once we understand these factors, we will conduct the detailed keyword analysis to find out the best possible set of keywords that can bring you the maximum ROI. This is very important because targeting the wrong keyword may generate traffic, but will not generate sales. During the keyword analysis we will find out the keywords / phrases normally people use to find a website / service like yours.
This keyword list will be mailed to you for your approval, because you know your business better than us. Once approved, we will generate a PRE-OPTIMISATION keyword position report to tell you where exactly your site stands on those keywords before we start the actual optimisation process.
Onsite optimisation
We will carefully implement the latest optimisation techniques on your site without interfering the function of the site. During this period we will launch the Pay-Per-Click ad campaigns in order to generate conversions during the implementation period. Once the implementation is done, we will start the link generation campaign to increase the link popularity value of your website, which is essential for long term positioning in major search engines.
The optimisation is mainly done for targeting the top 3 Search Engines; Google, Yahoo & MSN search because these 3 search engines generate over 95 % of the traffic and the amount of work needed on the others doesn't justify the ROI they generate.
Ongoing maintenance
Once you get on top doesn't mean that you will remain there on top, because there are many others like you trying to get there, or may be because the Search engines might change their ranking methods. So we monitor your positions on a day to day basis and will take necessary steps to make sure that the positions gained will be maintained throughout the contract period.
If you are interested in our Search Engine Optimisation for your business, please contact our sales team for a free quotation.
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